Using Stage TEN, the 38th annual Just For Laughs Festival was held over 2 days, featuring 100+ performers and 28 shows (including programming from official partner, Kevin Hart’s the Laugh Out Loud Network), streaming simultaneously across multiple virtual “stages”.
Just For Laughs was able to instantly turn the live broadcast into 29 hours of polished video-on-demand content across the Just For Laughs and Laugh Out Loud Networks, attracting an audience of 750,000 viewers to enjoy the festival on their own time.
Going digital with Stage TEN allowed Just For Laughs to “reach a larger part of the world and people who may not necessarily be able to join us at the festival,” according to Oz Weaver, Just For Laughs ComedyPRO & ComedyCON Producer. “It gives them accessibility into comedy and into the conference and I think it really opens up a whole new playing field.”
After the success of its first online festival, Just For Laughs is strategising the addition of live, online formats to future “hybrid” events, making its event programming even more eco-friendly and accessible in the years to come.