When it comes to marketing your brand, video content should be a pillar of your strategy. In 2021, 86% of brands said they used video as a marketing tool and 93% of those brands said it was one of the most important parts of their strategy.
Live video content is quickly becoming the norm. Daily live streams on YouTube have been growing year over year—in 2020 they grew by an astonishing 45%. And while creators are quick to adopt live video streaming, more established brands are starting to fall behind.
YouTube creators have been showing us for years how to make the most of video content—they’ve built brands, cultivated followings, and even started businesses. So it should come as no surprise that we’re turning to YouTube creators as examples of how to leverage video to create a sellable brand.
There are a few things you can do to start building your brand on YouTube. We’re sharing our top 4 tips to get you started—or help you push past a plateau and grow!
Consistency is key
YouTube loves consistency—and so do audiences! It’s important to publish consistently, so consider setting yourself a schedule. Whether it’s once a day, once a week, or once a month, it’s all about establishing a consistent schedule that your audience can rely on.
Establish your niche
Consistency also stretches to your niche—the topics you cover should align with you or your brand and you should stay true to creating content that caters to your niche.
Collaborate
If you’ve spent some time on YouTube you know how popular collaborations are. When you collaborate with other YouTube creators, you reach a whole new audience that may not have found you otherwise.
Engage with your audience
It’s important to build a connection with your audience and while it may seem hard to do that through a screen, it’s the best way to build a community that is invested in your brand. With Stage TEN, you can create live stream videos and make your audience members part of the show. With interactive polling, voting, and dragging and dropping their comments into your live stream, you can connect with your audience like never before.
Let’s take a look at 5 YouTube creators who’ve built powerful brands that are making a positive impact.
The next step in your creator journey is to start live streaming.
When you live stream your content, you’re building an audience that is engaged with your content, you get real-time feedback from your audience, and you can connect with your audience on a much deeper level.
With Stage TEN, you can easily create professional-quality live streams for YouTube. With added interactive features, you can connect with your audience live—through voting, polling, and pulling comments directly on screen, you can make your community feel like they are part of the show. You can also sell products during your live stream which is perfect for when you launch your brand.
Jackie Aina did just that in December 2021 with her YouTube livestream Get MOODy with Me, where she sold her FORVR candles and got to connect with her audience during a good old fashioned sleepover. Jackie partnered with Stage TEN as part of the YouTube Holiday Stream & Shop Livestream Event to create her show and she had a staggering 32.8K unique viewers during her show.
The first step to making YouTube work for you is to start creating content—so what are you waiting for? The perfect time to start is now!
Interested in learning more about Stage TEN? Sign up for your free account today and give your audience the feeling of being a part of the show.