Video content is one of the best ways for you to give your audience a peek inside your brand. It lets them see who you are, what you can offer them, and why they should trust you.
When it comes to marketing your brand, video content should be a pillar of your strategy. In 2021, 86% of brands said they used video as a marketing tool and 93% of those brands said it was one of the most important parts of their strategy.
Live video content is quickly becoming the norm. Daily live streams on YouTube have been growing year over year—in 2020 they grew by an astonishing 45%. And while creators are quick to adopt live video streaming, more established brands are starting to fall behind.
YouTube creators have been showing us for years how to make the most of video content—they’ve built brands, cultivated followings, and even started businesses. So it should come as no surprise that we’re turning to YouTube creators as examples of how to leverage video to create a sellable brand.
How can you build your brand using YouTube?
There are a few things you can do to start building your brand on YouTube. We’re sharing our top 4 tips to get you started—or help you push past a plateau and grow!
Consistency is key
YouTube loves consistency—and so do audiences! It’s important to publish consistently, so consider setting yourself a schedule. Whether it’s once a day, once a week, or once a month, it’s all about establishing a consistent schedule that your audience can rely on.
Establish your niche
Consistency also stretches to your niche—the topics you cover should align with you or your brand and you should stay true to creating content that caters to your niche.
If you’ve spent some time on YouTube you know how popular collaborations are. When you collaborate with other YouTube creators, you reach a whole new audience that may not have found you otherwise.
Engage with your audience
It’s important to build a connection with your audience and while it may seem hard to do that through a screen, it’s the best way to build a community that is invested in your brand. With Stage TEN, you can create live stream videos and make your audience members part of the show. With interactive polling, voting, and dragging and dropping their comments into your live stream, you can connect with your audience like never before.
5 YouTube creators who’ve built their brands through video
Let’s take a look at 5 YouTube creators who’ve built powerful brands that are making a positive impact.
Aileen is the content creator behind Lavendaire, a YouTube channel with 1.61 million subscribers. From YouTube, Lavendaire has expanded to become a podcast, an e-commerce brand, personal growth courses, and more. Lavendaire is all about personal growth and development, helping people reach their full potential. We love that part of Lavendaire’s mission is to help others—a portion of proceeds from the sale of their Artist of Life Workbooks go towards organizations that help those in need.
- Tré Melvin
Tré Melvin is an American actor, writer, producer, philanthropist, and YouTube personality. He has 3.22 million subscribers on YouTube, a merch brand, and his original streaming service, “Tré Melvin TV”. Tré started acting at 12 but found success on YouTube through his sketch, parody, social commentary, and short-form videos. He is now focusing on his activism—he supports Black and LGBTQ+ movements, mental and spiritual health initiatives, and access to the arts in urban communities.
- Samantha Maria
Fashion YouTuber Samantha Maria started sharing her life and love of fashion on YouTube in 2009. Today, she has 1.75 million subscribers and just shy of 200 million views. She created her jewelry brand Sammi Maria in 2019—she sells everything from bracelets and necklaces to pendants and rings. Samantha Maria has a passion for sustainability and she brought that passion to her brand. All of their pieces are made to order to ensure they are manufactured sustainably and ethically.
- Jackie Aina
With 3.57 million subscribers tuning in to her beauty videos, Jackie Aina is one of the top beauty creators on YouTube. She started as a makeup artist before sharing her makeup videos on YouTube, where she challenges the standard of beauty, one video at a time. She founded FORVR Mood, a luxury self-care brand to help Black women “spoil themselves daily”. She writes, “As a brand, we’re writing a love letter from Black women to Black women. We’re rewriting our narrative together.”
- Chinutay A
Chinutay, a Canadian Londoner, shares her modest fashion lookbooks, makeup tutorials, and vlogs with her 364,000 subscribers. From her YouTube career, Chinutay launched her fashion label, Chinutay & Co, a collection of scarves, loungewear, and prayer gowns. Her fashion line is the marriage of her love of fashion and her faith. She continues to use her platform to break down stereotypes and spread the all-important message of self-love.
Take it a step further—start live streaming!
The next step in your creator journey is to start live streaming.
When you live stream your content, you’re building an audience that is engaged with your content, you get real-time feedback from your audience, and you can connect with your audience on a much deeper level.
With Stage TEN, you can easily create professional-quality live streams for YouTube. With added interactive features, you can connect with your audience live—through voting, polling, and pulling comments directly on screen, you can make your community feel like they are part of the show. You can also sell products during your live stream which is perfect for when you launch your brand.
Jackie Aina did just that in December 2021 with her YouTube livestream Get MOODy with Me, where she sold her FORVR candles and got to connect with her audience during a good old fashioned sleepover. Jackie partnered with Stage TEN as part of the YouTube Holiday Stream & Shop Livestream Event to create her show and she had a staggering 32.8K unique viewers during her show.
The first step to making YouTube work for you is to start creating content—so what are you waiting for? The perfect time to start is now!
Interested in learning more about Stage TEN? Sign up for your free account today and give your audience the feeling of being a part of the show.