Considerations for promotion before and after your live show.
For inspiration on how to promote your show, check out these promo examples from our partner brands' past shows here.
Pre-Show
Build your promotional strategy
- Organic: Figure out what organic channels (existing channels that you've built and grown over time, without paying for traffic or exposure) you want to promote on.
- Paid media: If you have the budget, paid media is a powerful way to promote your shows. With paid media you are able to target your loyal customers, or a whole new audience of individuals with an affinity for your brand/products.
- Live: Go LIVE on your main social platform the day of your show to promote the stream and get your audience excited. Remind them where/when to tune in, and why they’d benefit by joining (incentive).
- Incentive: It’s important to offer something that will encourage your audience to tune in live. Incentives are proven to drive more viewership, engagement and sales. This could be in the form of a giveaway, discount, limited drop, access to the founder, etc.
- Schedule: Promos should go out at least 3 days before a live show, with at least 1 follow up reminder.
Choose your channels
- Email: If you have email subscribers, send them an email prior to your livestream, where they can directly add the event to their calendar.
- Mobile: If your customers receive text notifications from you, send them a text 15-30 min before you go live so they know to join the show.
- Social: Share a promo graphic/video to your feed or go live to your preferred social platforms, letting your audience know when/where to tune into the livestream. More tips on promoting your stream on social platforms here.
- Website: Feature the livestream in your header space or take advantage of a pop-up banner to notify site visitors.
Post-Show
- Post a 15-60 second video with highlights from the livestream to recap the event, and encourage your audience to rewatch the full video-on-demand on your site.
- You can also tag the featured product(s) in your post to incentivize more purchases.