No matter where you go online, odds are you’re seeing more and more video content than ever before. From TikTok and Instagram to YouTube and LinkedIn, video has quickly become the favored content format by creators, brands, and audiences.

In this ebook, we take you through the transition heralded by Gen Z and Millennials that firmly places video in the position of preferred content medium, and dig into how you can leverage this video revolution for your business using live commerce.