It is no surprise that content creators are continuing to monetize their content across all social media platforms. In 2021,11.5 million Americans contributed to the Creator Economy by generating income from social media platforms like TikTok, YouTube and Instagram. Stage TEN, the leading live video commerce company is at the forefront of this movement, allowing live content creators to connect directly with their audience.
Stage TEN is launching a number of new features on their platform, and with audiences demanding interactive content and shopping experiences , Stage TEN is prepared to help content creators meet this demand, and generate revenue from their live streams. With the Stage TEN Pro Studio, creators can create live shows that integrate their Shopify store to make purchasing a seamless part of the interactive experience. The audience can be brought into the show with live polls and voting that let their voices be heard. Their comments can also be pulled in to answer questions and shout-out buyers, making them feel truly part of the show.
Stage TEN has become the top platform for producing live e-commerce content. In 2021, the company powered shows with YouTube, Target, MTV, and Tommy Hilfiger to name a few. Stage TEN’s Pro Studio enables creators to add real time interactions to their streams that audiences experience right on screen, and its state-of-the-art Content Delivery Network utilizes ultra low latency streaming to turn streams into conversations. The difference between milliseconds when engaging live with your audience can be the difference between selling nothing and selling out.
Tommy Hilfiger, who has been innovating on interactive live commerce shows has seen the power of Stage TEN’s real time Content Delivery Network and Interactive Player first hand. “I believe it is the future of retail,” said Hilfiger.
“Working alongside our partners has pushed us to adapt quickly to the needs of their loyal audiences, and bring live commerce into streams as an interactive part of storytelling.” said Dave Lazar, founder and CEO of Stage TEN. “At Stage TEN we know that live commerce delivers more than product. It delivers the feeling of being part of the show. The satisfaction of seeing the excitement between the talent and the fan, inspires us to push our technology to its full potential.”
With integrated in-show shopping, brands using Stage TEN have been able to double their sales from the previous day’s sales, boasting engagement rates of 70%+ and conversion rates of at least 7%.
For YouTube’s first Holiday Stream and Shop event last year, Stage TEN worked with top creators like Addison Rae, Manny MUA, Patrick Starrr and Jackie Aina to take their content to the next level, leveraging live commerce to power their brands.
"Stage TEN’s innovative technology, production capabilities, and commitment to excellence has taken YouTube’s Holiday Stream and Shop event to the next level. We look forward to our continued collaboration with Stage TEN,” says Danny Ruegg from the YouTube Product Partnerships team.