In the US alone, live shopping events generated an estimated $5.6 billion in 2020. By 2023, that number is predicted to be $25 billion, and by 2027 the industry is expected to be valued at $184.3 billion—unstoppable, right?!

And it’s no surprise. We already know that consumers want to see more video content from the brands and businesses they love. 80% of live stream viewers would rather watch a stream from a brand than sit down to read their blog. And almost 75% of millennials are already using video to help compare products while they shop online.

As more brands, creators, and businesses tap into live stream selling, how can you make your live stream a must-see event?

It all comes down to how you market your live stream and today.